Christmas time, 2011. We were on travel to see our family in our hometown.
After some days with them, when packing to come back home, all our items didn’t fit in the trunk of our car. We had an argument about what to leave there, or how dangerous is traveling with items inside the car cabin. We had previous experience in the baby products market and know the importance of securing children chairs.
Some weeks later Fixeta started to be drafted, first in a sketch simply drawn by hand.
We were after safety road professionals, car industry authorities, and the government to ask for their advice and suggestions.
Now Fixeta is ready to go to market.